Spot and seize opportunities to sell. Gain near-real-time insights on the brands, categories and products your rivals promote, including discounts and campaign frequency and duration.
Know exactly what’s popular by tracking the products and brands promoted in product listings ads for top search keywords.
Capture information on rivals’ online promotional messaging on banner ads.
Correlate the impact of these messages on your sales based on the season, position on page, geographic region of user and several other factors.
Correlate your promotions (and your competitors’) with sales volume fluctuations to pinpoint exactly where to focus your promotional expenditure.
Optimize your marketing by tracking the seasonality of product types, brands and product attributes featured in your competitors’ promotions.
Combine assortment intelligence with in-depth information on the pricing of our products relative to your competitors.
Combine pricing insights with in-depth information on the strengths and weaknesses of your product assortment.
Lessons from Kroger, Albertson’s, and Safeway’s Optimized Online Positioning A...
19th Oct, 2021,
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